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Craig Weiss on the Origins of Retainer Club and Leading a Billion-Dollar Unicorn

Craig Weiss is a serial entrepreneur and the Co-Founder and CEO of Retainer Club and Mouthguard Club. He is the former President and CEO of NJOY, Inc., where he helped generate over $150 million in revenue, raised $200 million in equity financing, and increased the company’s valuation from $10 million to over a billion dollars in 2014. Craig holds a degree in law from Arizona State University and a degree in philosophy from the University of Pennsylvania. Before joining NJOY, he practiced law as a U.S. Registered Patent Attorney, focusing on the drafting and prosecution of patent applications for medical devices, as well as e-commerce and business method inventions. He has eleven patents to his own name, including five for medical devices.

Here’s a glimpse of what you’ll learn:
  • How Craig Weiss met and started working with Blair Feldman

  • Craig talks about his working relationship with Blair and what makes them unique

  • How the business partners raised funds through Will Ventures

  • Craig talks about his company’s business model and their target customers

  • What makes retainers by Retainer Club different from other retainers on the market?

  • Frustrations orthodontists have with their patients and how Retainer Club helps solve them

  • Where to learn more about Craig Weiss, Retainer Club, and Mouthguard Club

In this episode…

Starting a business in a new category exposes the entrepreneur to a lot of challenges but with the right business partners, things become easier. They can share ideas, find solutions to problems together, and share management responsibilities. Since joining forces behind Retainer Club and Mouthguard Club, Craig Weiss and Blair Feldman have been the best partners. Their goal has been to help orthodontists provide better dental services and products to their patients through their retainers and mouthguards, creating a superior experience for both the patient and the orthodontist. In this week’s episode of the In Your Face Podcast, host Craig Weiss sits down with John Corcoran, the Co-Founder of Rise25 Media, about how he and his business partner, Blair Feldman, started Retainer Club. Craig talks about the challenges they faced promoting their product to orthodontists, what makes the two of them good partners, and how they raised funds during the pandemic.

Resources Mentioned in this episode
Sponsor for this episode…

This episode is brought to you by Mouthguard Club and Retainer Club. Both services help drive new patients, reactivations, and referrals to your orthodontic office. Mouthguard club provides personalized custom mouthguards that are perfectly fitted to your teeth. You can fully customize the design and even put your team logo on it. Retainer Club is the easiest way for orthodontists to provide their patients with perfectly fitting retainers at a great price, while also sending you a steady stream of new patients in your office who are actively interested in getting treatment. Over 1000 patients already love Retainer Club and it’s easy to use online services to regularly order and replace the retainers without the need to bother their offices. Orthodontists love Retainer Club because they feel confident that the smiles they created are being maintained for life and that their long term fans continue to refer new patients to their offices. To learn more about becoming a Retainer Club partner and to bring in more patients go to


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