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Is Your Office Website Bringing You New Patients? Learn More with Jimmy Nicholas of Jimmy Marketing

Jimmy Nicholas is the Founder of Jimmy Marketing, a full-service done-for-you digital marketing agency which he founded in 2011. Back in 1997, at just 15 years old, Jimmy sold his first website to a local business; and through high school and college, he built a web hosting and web design business. Jimmy speaks all over the world about direct response marketing, including speaking twice at Harvard. In 2013, he won the Marketer of the Year Award from Dan Kennedy’s largest direct response marketing group. Today, Jimmy Marketing implements direct response marketing for orthodontists in private practice who want to automatically attract more of their ideal patients through digital marketing.

Here’s a glimpse of what you’ll learn:

  • How Jimmy Nicholas got started in marketing and working with orthodontists

  • How orthodontists know that they’re getting new patient production through their website via Jimmy Marketing

  • Blair Feldman talks about working with Jimmy Marketing and how it helped his practice get new patients

  • Jimmy discusses his business model, the services they offer, and how he charges for the services

  • The changes Jimmy has seen over the last 7 years and how the COVID-19 pandemic has impacted his business

  • Why Jimmy provides personalized patient experiences

  • Jimmy explains why the tracking and ROI mindset that his team has is his business superpower

  • Where to learn more and get in touch with Jimmy Nicholas

In this episode…

One of the most common challenges many orthodontists face is attracting and converting the right type of patients to their practices. They may have a website and use different online marketing methods but oftentimes, they don’t get the results they hoped for and they’re not able to pull in their ideal patients. To solve this problem, Jimmy Nicholas started Jimmy Marketing in 2011. His goal was to help orthodontists improve their digital marketing strategy and to reap benefits from their marketing efforts. He uses a 3-step marketing system that involves setting up a website the right way, driving leads to the website, and converting the leads into patients and tracking the data. In this week’s episode of the In Your Face Podcast, Craig Weiss and Blair Feldman are joined by Jimmy Nicholas, Founder of Jimmy Marketing, to talk about the right marketing methods to use for an orthodontic practice. They also discuss the 3-step system used by Jimmy Marketing, the value of sending personalized messages to patients, and the kind of data that his company provides for his clients. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Mouthguard Club and Retainer Club. Both services help drive new patients, reactivations, and referrals to your orthodontic office. Mouthguard club provides personalized custom mouthguards that are perfectly fitted to your teeth. You can fully customize the design and even put your team logo on it. Retainer Club is the easiest way for orthodontists to provide their patients with perfectly fitting retainers at a great price, while also sending you a steady stream of new patients in your office who are actively interested in getting treatment. Over 1000 patients already love Retainer Club and it’s easy to use online services to regularly order and replace the retainers without the need to bother their offices. Orthodontists love Retainer Club because they feel confident that the smiles they created are being maintained for life and that their long term fans continue to refer new patients to their offices. To learn more about becoming a Retainer Club partner and to bring in more patients go to


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